The Brand Story
Origins
Home Centre is a true UAE success story. Born in Dubai in 1995 as part of the Landmark Group — the retail empire founded by Indian-born billionaire Micky Jagtiani — Home Centre was created to fill a gap in the Middle Eastern market: affordable, stylish home furnishings designed for the region's unique lifestyle. While IKEA brought Scandinavian minimalism, Home Centre understood that GCC homes are larger, families are bigger, and the aesthetic leans toward warmth and elegance. Jagtiani himself started his career selling baby clothes from a small shop in Bahrain in the 1970s before building Landmark into a $7 billion retail empire.
Growth & Global Expansion
Home Centre expanded rapidly across the GCC and beyond, growing to over 100 stores in 12 countries. The brand became the go-to destination for families furnishing new homes, with its seasonal collections, Ramadan specials, and back-to-school ranges becoming retail traditions in the region. Home Centre's online store launched to serve the growing e-commerce demand, offering delivery and assembly services. The brand's 'Home Box' outlet concept brought even more affordable options to budget-conscious shoppers.
Presence in UAE & GCC
Home Centre is everywhere in the UAE — with 25+ stores in Dubai, Abu Dhabi, Sharjah, Al Ain, and the Northern Emirates. For many UAE residents, Home Centre is the first stop when moving into a new apartment or villa. The brand understands UAE living: large sofas for family gatherings, Arabic-style floor seating (majlis), outdoor furniture for balconies and terraces, and Ramadan-themed décor collections. Home Centre's annual 'Big Home Sale' is one of the most anticipated retail events in the UAE.
Why Shop Here
Home Centre strikes the perfect balance between style and affordability for GCC homes. Their furniture is designed for the region — think large dining tables for family iftars, comfortable majlis seating, and outdoor furniture that withstands Gulf heat. The brand offers free delivery and assembly on large items, a generous return policy, and regular sales that can save you 50-70% off. Their Shukran loyalty program (shared across Landmark Group brands) rewards every purchase.