The Brand Story
Origins
Samsung's origin story is one of the most remarkable corporate transformations in history. Founded in 1938 by Lee Byung-chul in Daegu, South Korea, Samsung started as a small trading company selling dried fish, noodles, and vegetables to China. The name 'Samsung' means 'three stars' in Korean, symbolizing the founder's ambition for the company to become powerful and everlasting like stars in the sky. It wasn't until the late 1960s that Samsung entered electronics, and it took another 30 years before it became the tech giant we know today.
Growth & Global Expansion
Samsung's electronics division, launched in 1969, grew to dominate global markets in semiconductors, displays, and smartphones. The Galaxy S series, launched in 2010, became the world's best-selling Android smartphone line. Today, Samsung is the world's largest smartphone manufacturer by volume, the largest memory chip producer, and the largest TV manufacturer. The company generates over $200 billion in annual revenue and employs 270,000 people worldwide. Samsung accounts for roughly 20% of South Korea's entire GDP.
Presence in UAE & GCC
Samsung has one of the strongest brand presences in the UAE, with dedicated stores in major malls, authorized service centers, and a robust Samsung.com/ae online store. The UAE is a priority market for Samsung's premium launches — Galaxy S and Galaxy Z series phones are available in the UAE on launch day. Samsung's The Frame TV and Bespoke home appliance line have become status symbols in UAE homes. The company also partners with UAE telecom operators for exclusive bundle deals.
Why Shop Here
Samsung offers the widest range of tech products of any brand — from the Galaxy S Ultra flagship phone to QLED TVs, Galaxy Watch, Galaxy Buds, and Bespoke home appliances. Samsung's foldable phones (Galaxy Z Fold and Z Flip) are category-defining innovations. The Samsung Members app offers exclusive UAE deals, and Samsung's trade-in program gives generous credit for old devices. For UAE shoppers, Samsung.com/ae provides free delivery, installment plans, and bundle offers that combine phones with watches and earbuds.